Published management fees, a stated ad-spend band for every tier, and a clear line between what we charge and what Google charges. No proposal call required to see a number.
Almost every PPC package page in India either hides the price behind a quote form or publishes a fee while staying silent on how much ad spend it can actually carry. Both leave you unable to budget. This page publishes the management fee, the spend band each fee covers, the CPC you should expect in your industry, and everything each plan deliberately excludes.
Entry plan₹14,999per month · carries up to ₹75,000 ad spend
Most chosen₹29,999per month · carries up to ₹3,00,000 ad spend
Ad spend₹0 to uspaid on your own card, directly to the platform
One-time audit₹22,000delivered in 5 working days, keep it either way
4 tiersEvery management fee and spend ceiling published in full
5 daysTurnaround on the one-time PPC account audit
6 platformsGoogle, Meta, LinkedIn, Microsoft, Amazon and YouTube
1 business dayReply time on a free account audit request
What are PPC packages?
Direct answer
PPC packages are monthly plans covering the management of pay-per-click advertising — strategy, build, tracking, optimisation and reporting. The fee is separate from ad spend, which you pay Google or Meta directly. Indian PPC management fees run ₹15,000 to ₹3,00,000 per month, or 10–20% of ad spend, depending on budget size and channel count.
Every quote you receive will be one of these three, even when the proposal does not name the model. Knowing which one you are being sold tells you exactly where the agency's incentive sits — and where it stops aligning with yours.
M1
Fixed monthly retainer
₹20,000 – ₹3,00,000 / month
Mid-market lands ₹60,000 – ₹1,50,000
HowA flat fee for a defined scope: a set number of campaigns, channels and reports. The fee does not move when your spend moves.
GoodPredictable. You can budget it. The agency has no incentive to inflate your spend, because a bigger budget earns them nothing extra.
CatchA flat fee stops making sense at both ends. Too small a spend and the fee dwarfs the media; too large a spend and the scope quietly runs out of hours.
This is our model on the first three tiers, with the spend ceiling published so you can see exactly where the scope ends.
M2
Percentage of ad spend
10% – 20% of spend
Most agencies charge 15%
HowThe fee is a slice of whatever you spend on the platform that month. Spend ₹5,00,000, pay ₹75,000 at 15%.
GoodScales cleanly with account size, and is the fairest model once the spend is genuinely large and the work genuinely scales with it.
CatchThe incentive is backwards. Every recommendation to increase spend also increases the agency's own invoice, and nothing in the model rewards spending less to get the same result.
We only use a percentage above ₹10,00,000 of monthly spend, and even then it is floor-plus-percentage rather than pure percentage.
M3
Hybrid: base plus percentage
₹30,000 – ₹75,000 base + 5–8%
Standard for large accounts
HowA retainer that covers the fixed work — strategy, tracking, reporting — plus a smaller percentage that scales with media volume.
GoodCovers the fixed cost of running an account properly while still scaling. The percentage is small enough that it does not drive the advice.
CatchHarder to compare across agencies, and easy to disguise a high effective rate inside a low-looking base.
Our Enterprise tier: ₹94,999 base plus 8% of spend above ₹10,00,000, with the effective blended rate shown on every invoice.
A fourth model exists — commission hidden inside a media buy, where the agency buys your ads through its own account and marks up the spend. If an agency will not give you owner access to your own ad account, assume this is why, and walk.
02The rate card
Four plans, each with a spend ceiling
Publishing a fee without a spend ceiling is half a price. These are the actual monthly management fees and the ad budget each one is scoped to carry — plus what every tier deliberately excludes. All figures exclude 18% GST and exclude your ad spend.
PPC-1
Launch
Get one channel working properly
₹14,999per month
Approx. USD 180 / month
Ad spend coveredUp to ₹75k
Platforms1
Campaigns3
ReportingMonthly
Local businesses, clinics, studios and first-time advertisers spending up to ₹75,000 a month on a single platform.
Included
Account structure built or rebuilt from scratch on 1 platform
Up to 3 campaigns and 8 ad groups, keyword-themed
Keyword research, negative keyword list and match-type strategy
Conversion tracking and GA4 events verified end to end
Responsive search ads with 3 headlines tested per ad group
Weekly bid, budget and search-term reviews
Landing page conversion review with prioritised fixes
Monthly report with spend, CPL, ROAS and a written commentary
A standalone forensic review of an existing account, whoever runs it. You get the full document and the recording whether or not you go on to work with us — including the parts that say your current agency is doing fine.
Account structure, campaign and ad group hygiene review
Wasted-spend analysis with the exact search terms burning budget
Conversion tracking audit — what is double-counting or missing
Quality Score and ad relevance breakdown by ad group
Auction insights against your three closest competitors
Landing page and post-click experience assessment
Prioritised fix list with the estimated monthly rupees at stake
90-minute walkthrough call, recorded and sent to you
03Plan the budget
How much should you actually spend?
The question every PPC enquiry starts with, and the one most agency pages answer with “it depends”. Pick what you sell, where you want to advertise and what you want it to do. We show the spend floor, the CPC band to expect, rough click and lead volume, and the cheapest plan that carries it.
What do you sell?
Which platforms do you want run?1 selected
What are you trying to achieve?
Plumbers, salons, studios, clinics with one location. Tight radius targeting keeps CPC low and call tracking matters more than dashboards.
Your estimate
₹20,000Ad spend / month
₹12–70Expected CPC
488Clicks / month
50–133Leads / month
Launch₹14,999 / mo · 75% of spend
Local services: expect ₹12–₹70 per click in the Indian auction.
₹20,000 a month is the floor that gathers enough click data to optimise 1 channel toward "generate leads or calls".
Nothing here needs a bigger plan — the entry tier genuinely covers it.
This is a planning estimate built from published India benchmarks, not a forecast of your account. Real CPC moves with your Quality Score, city and competitors. We will give you a proper forecast after the audit — including telling you if your budget is below the floor for your vertical.
Every Indian PPC package looks identical on a feature list, because everyone lists the same nouns. The rows that actually separate them are the spend ceiling, the reporting cadence and the exclusions — so those are published here too.
Deliverables included in each PPC package, grouped by area, including the items deliberately excluded from every plan.
Deliverable
Launch
Scale
Performance
Enterprise
Scope and scale
Monthly ad spend covered
₹75k
₹3L
₹10L
₹10L+
Platforms managed
1
2
4
6+
Campaigns
3
8
Unlimited
Unlimited
Ad groups
8
30
Unlimited
Unlimited
Locations or markets
1
3
10
Unlimited
Build and optimisation
Account rebuild at onboarding
Yes
Yes
Yes
Yes
Keyword and negative list management
Yes
Yes
Yes
Yes
Performance Max management
—
Yes
Yes
Yes
Audience and customer-match lists
—
Yes
Yes
Yes
Creative testing programme
—
—
Yes
Yes
Bid strategy experiments
Basic
Yes
Yes
Yes
Tracking and attribution
Conversion tracking and GA4 setup
Yes
Yes
Yes
Yes
Offline conversion import
—
Yes
Yes
Yes
Server-side tracking and consent mode
—
—
Yes
Yes
Blended CAC reporting
—
—
Yes
Yes
Live dashboard
—
—
—
Yes
Service and reporting
Reporting cadence
Monthly
Fortnightly
Weekly
Weekly
Strategy calls
—
Monthly
Monthly
Fortnightly
Named strategist
—
Yes
Yes
Yes
Response time on account issues
48 hrs
24 hrs
Same day
Same day
Deliberately excluded
Ad spend included in the fee
No
No
No
No
Media bought through our account
No
No
No
No
Guaranteed ROAS or lead volume
No
No
No
No
Lock-in beyond 90 days
No
No
No
No
05Auction reality
What a click actually costs in India
There is no single useful “average CPC in India” — the range across industries is two orders of magnitude. These are realistic 2026 bands on a logarithmic scale, so every vertical stays readable rather than being flattened by insurance.
₹10₹50₹200₹800₹3,000
Local services₹12–70
Cost per lead ₹150–400 · spend floor ₹20,000/month. Plumbers, salons, studios, clinics with one location. Tight radius targeting keeps CPC low and call tracking matters more than dashboards.
E-commerce / D2C₹15–80
Cost per lead ₹120–450 · spend floor ₹50,000/month. Branded terms run near ₹25; category terms reach ₹45–80. Feed quality and Performance Max asset groups decide the outcome more than bids do.
Healthcare / clinics₹30–250
Cost per lead ₹250–1,200 · spend floor ₹40,000/month. Specialist procedures — IVF, cosmetic, dental implants — sit at the top of the band. Policy restrictions on health targeting shape what is even possible.
Education / EdTech₹25–180
Cost per lead ₹180–900 · spend floor ₹35,000/month. Test-prep terms spike to ₹100–180 in admission season. Budget seasonality matters more here than in any other vertical.
Real estate₹40–250
Cost per lead ₹400–2,500 · spend floor ₹60,000/month. Tier-1 city launches push past ₹400 CPC. Lead quality collapses without qualification questions in the form itself.
SaaS / B2B tech₹80–400
Cost per lead ₹800–4,000 · spend floor ₹1,00,000/month. CPC tracks annual contract value. Below ₹1,00,000 a month you cannot gather enough data to optimise a long sales cycle.
Finance / lending₹100–600
Cost per lead ₹300–1,500 · spend floor ₹1,50,000/month. Personal loan terms run ₹180–300 and peak-hour auctions hit ₹400–600. Compliance review is not optional in this vertical.
Insurance₹500–3000
Cost per lead ₹600–2,500 · spend floor ₹2,00,000/month. The most expensive auction in India. Health and term life are the aggressive end; motor sits far lower at ₹80–200.
₹15,000The point below which a Google Ads account cannot gather enough click data to optimise itself, in any vertical.
10–20%The management fee most Indian agencies charge as a share of ad spend. Fifteen percent is the common default.
2 ordersThe magnitude between the cheapest and most expensive Indian auctions — ₹10 travel clicks against ₹3,000 insurance clicks.
06What we run
12 channels, each with a job
Filter by platform family. Which of these are in scope depends on your tier — one channel on Launch, two on Scale, four on Performance and every one of them on Enterprise.
Google Search Ads
CH-01 · Search
Keyword-intent campaigns built around what someone types when they are ready to act, with negative lists maintained weekly so budget stops leaking into research traffic.
The highest-intent demand that already exists for your category.
Performance Max
CH-02 · Search
Goal-led campaigns across every Google surface at once. Managed with asset-group discipline and brand exclusions so it does not simply harvest traffic you would have won for free.
Scaling once Search is already profitable and the feed is clean.
Microsoft Ads
CH-03 · Search
Bing, Edge and Copilot inventory, usually at a materially lower CPC than Google for the same query, with the Google account imported and then tuned rather than mirrored.
B2B, enterprise and desktop-heavy audiences where Bing over-indexes.
AI surface placements
CH-04 · Search
Sponsored placements inside AI search experiences, run as a distinct budget line with its own measurement rather than folded silently into Search reporting.
Categories where AI answers are already intercepting the query.
Meta Ads
CH-05 · Social
Facebook and Instagram demand generation and remarketing, with creative testing treated as the primary lever because on Meta the creative is the targeting.
Demand creation, retargeting and click-to-WhatsApp lead flows.
LinkedIn Ads
CH-06 · Social
Job-title, company-size and account-list targeting for long sales cycles, with lead-gen forms wired straight into your CRM rather than a spreadsheet.
B2B, SaaS, consulting, education and high-ticket services.
Google Shopping
CH-07 · Retail
Feed-first management — title structure, attribute completeness, custom labels and disapproval monitoring — because a Shopping campaign is mostly a feed problem wearing a bid.
Any ecommerce catalogue with more than a handful of SKUs.
Amazon Ads
CH-08 · Retail
Sponsored Products, Brands and Display managed against true ACoS, including the search-term harvesting loop that most sellers never actually close.
Brands where the marketplace is a real revenue line, not a side channel.
YouTube Ads
CH-09 · Video
In-feed, in-stream and Shorts placements with hook-rate and view-through measured separately, so a video that fails in three seconds is cut before it eats the budget.
Awareness that has to be provable, plus cheap remarketing reach.
Demand Gen
CH-10 · Video
Google's visual demand-creation inventory across YouTube, Discover and Gmail, used to build the audience pools that Search and PMax later convert.
Categories with low existing search volume that must be created.
Remarketing
CH-11 · Social
Segmented by depth of engagement and recency rather than one catch-all list, with frequency caps set so the same person is not shown the same ad forty times.
Recovering the 95%+ who leave without converting the first time.
Local campaigns
CH-12 · Search
Radius, store-visit and call-only campaigns tied to Google Business Profile, with call tracking that records which keyword produced which phone call.
Multi-location retail, clinics, showrooms and service businesses.
07New for 2026
Paid search moved. These packages moved with it
Ads are now served inside AI Overviews and AI Mode in India, AI Max is out of beta, and Google's own in-product agents make recommendations directly in your account. None of that changes what you pay us. All of it changes what we do with the account.
Direct answer
Ads now appear inside Google AI Overviews and AI Mode, which are live in India on mobile and desktop. Eligibility comes through Performance Max, Shopping, broad-match Search and AI Max for Search. Advertisers cannot buy an AI Overview placement directly — you qualify for it by running eligible campaign types with clean conversion data.
AI-01Live in India
AI Max for Search
An opt-in enhancement layer for existing Search campaigns that adds search-term matching, automatic text customisation and final-URL expansion on top of your keywords.
What changed
It left beta in 2026. Google reports early adopters seeing around 14% more conversions at a similar CPA, rising to roughly 27% for campaigns that leaned heavily on exact and phrase match, and about 7% from the full feature suite versus search-term matching alone.
What we do
We switch it on as a controlled test on one campaign, never account-wide on day one. Brand exclusions stay in place, the search-terms report is read weekly, and URL expansion is capped to pages we have actually checked convert.
Ignore it and
Exact and phrase-match accounts are precisely the ones Google says gain most. Leaving it off is a decision, and it should be a deliberate one rather than an oversight.
Included from the Scale plan
AI-02Live in India
Ads inside AI Overviews
Sponsored placements rendered within the AI-generated answer at the top of a Google results page, available in English on mobile and desktop in India.
What changed
You cannot buy this placement directly. Eligibility is earned by running Performance Max, Shopping, broad-match Search or AI Max, with conversion tracking Google trusts. Google has reported AI Overviews driving a 10%+ increase in usage for the query types that trigger them, in India among other major markets.
What we do
We make sure at least one eligible campaign type is live and healthy, then report AI-surface performance separately rather than letting it hide inside a blended Search number.
Ignore it and
A pure exact-match Search account is structurally ineligible. You are invisible on the surface that sits above every blue link.
Included from the Scale plan
AI-03Rolling out
Google AI Mode
Google's conversational search experience, where one question unfolds across several follow-up prompts instead of resolving in a single keyword.
What changed
Ad visibility shifts into the conversation, and placements currently sit below the fold. The practical effect is fewer, more considered clicks, so the value you extract per click has to rise to hold the same cost per lead.
What we do
We stop optimising for click volume and start optimising for what happens after the click: landing-page match to the actual question, faster forms, and offline conversion import so bidding sees which conversation became revenue.
Ignore it and
Cost per click drifts up, volume drifts down, and an account tuned for cheap clicks reads that as failure when it is actually a changed surface.
Included from the Scale plan
AI-04Live in India
Performance Max, run with controls
A goal-led campaign type that spends across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from a single budget.
What changed
It is now one of the routes to AI Overview and AI Mode eligibility, which raises the cost of running it badly. Asset groups, brand exclusions and channel-level reporting matter more than they did.
What we do
Separate asset groups per product or service line, brand terms excluded so it cannot claim credit for demand you already own, and a monthly channel split so you can see what it actually bought.
Ignore it and
Un-excluded brand traffic makes Performance Max look brilliant and your Search campaigns look broken, and the budget follows the wrong signal.
Included from the Performance plan
AI-05Live in India
Demand Gen
Creative-led campaigns across YouTube, Shorts, Discover and Gmail, aimed at demand that has not reached a search box yet.
What changed
It replaced Discovery campaigns and is now the main Google route to top-of-funnel video and feed inventory, with lookalike segments rebuilt on first-party data.
What we do
We only recommend it once Search is already profitable. Running Demand Gen to fix a broken Search account is the most expensive way to avoid the real problem.
Ignore it and
For categories with thin existing search volume, Search-only spend hits a ceiling and simply gets more expensive.
Included from the Performance plan
AI-06Rolling out
In-account AI agents
Google's in-product assistants — Ask Advisor in Google Ads and Analytics, plus ad agents that answer customer questions directly inside an ad unit.
What changed
Recommendations are now generated continuously inside the account, with a one-click apply sitting next to each one.
What we do
We read every recommendation and apply almost none of them automatically. Auto-apply is switched off on your account by default, because the suggestions optimise for Google's definition of success, which is spend efficiency, not yours, which is qualified leads.
Ignore it and
Auto-apply left on is how budgets quietly migrate into broad match and into campaigns nobody chose to run.
Included from the Launch plan
AI-07Foundational
Consent Mode v2 and Enhanced Conversions
The consent signalling and hashed first-party conversion data that let Google model conversions it is no longer allowed to observe directly.
What changed
Every AI bidding surface above is only as good as the conversion data feeding it. Without Consent Mode v2 and Enhanced Conversions, modern Smart Bidding is guessing on a fraction of the signal.
What we do
This is phase one of every engagement, before a single bid changes. Consent banner wired correctly, Enhanced Conversions for leads live, and a documented test proving conversions fire once rather than three times.
Ignore it and
You pay AI-era CPCs while feeding the auction pre-AI-era data. It is the most common and most expensive fault we find in Indian accounts.
Included from the Launch plan
AI-08Foundational
First-party data activation
Customer Match audiences, offline conversion import and a CRM feedback loop that tells Google which click became actual revenue, not just a form fill.
What changed
As third-party signal disappeared, first-party data stopped being an advantage and became the entry requirement for competitive bidding.
What we do
We import closed-won values back into the account wherever your CRM allows it, so bidding optimises toward revenue rather than toward whichever form is easiest to fill in.
Ignore it and
Smart Bidding optimises to the cheapest conversion, which is almost never the most valuable one. You get more leads and less business.
Included from the Performance plan
AI-09Foundational
Semantic and topical relevance
Matching the meaning of a query and the substance of a landing page, rather than matching a string of keywords.
What changed
With broad match and AI Max doing the matching, the lever that moves cost per click is no longer keyword selection. It is whether your landing page genuinely answers the query Google matched you to.
What we do
Landing-page review is part of management, not an upsell. If the page cannot answer the query, we say so before we bid on it.
Ignore it and
Quality Score falls, CPC rises, and no amount of bid management recovers it, because the problem is not the bid.
Included from the Launch plan
None of these surfaces carry a separate line item. They are campaign types and account settings inside the plan you already bought, which is why the fee table above does not change when they do.
08How we work
Measure first, then bid
Six phases in a deliberate order. Optimising bids against broken conversion data is the single most common way an Indian PPC account quietly wastes a year, so measurement comes before anything else.
01Week 1
Audit and forecast, before anything is switched on
We start in your existing account, or in the auction data if there is no account yet. You get a wasted-spend figure, a realistic CPC and CPL band for your vertical, and a forecast you can hold us to.
Wasted-spend analysis with exact search terms
CPC and CPL benchmark for your industry and city
Spend forecast at three budget levels
02Week 1–2
Fix the measurement before touching the bids
Optimising against broken conversion data is how most accounts quietly burn a year. Tracking is verified end to end — every event, every value, every duplicate — before a single campaign changes.
Conversion tracking and GA4 events verified
Duplicate and phantom conversions removed
Lead quality feedback loop defined
03Week 2–3
Rebuild the account structure
Campaigns restructured around intent and margin rather than around whatever the previous agency inherited. Negative lists, match types, budgets and bid strategies all set deliberately.
Intent-themed campaign and ad group map
Negative keyword architecture at account level
Bid strategy chosen per campaign, with a reason
04Week 3–6
Test copy, creative and landing pages
Three headlines per ad group, one landing page hypothesis at a time, and a testing calendar that runs long enough to reach significance instead of being called after four days.
Responsive search ad testing matrix
Landing page hypothesis backlog, prioritised
Creative refresh cadence agreed
05Ongoing
Manage to cost per outcome, not to clicks
Weekly search-term and placement reviews, budget pacing against the monthly target, and bid adjustments driven by the quality of the leads your sales team actually closes.
Weekly search term and placement review
Budget pacing model with reforecast
Offline conversion import where the CRM allows
06Monthly
Report the number that pays your salary
Reports lead with cost per lead, cost per sale and blended CAC. Impressions and click-through rate appear further down, where they belong, as diagnostics rather than achievements.
CPL, CPA and ROAS with month-on-month movement
Written commentary, not just a dashboard link
Next month's plan with the budget it needs
09Expectations
What actually changes, and when
Paid search moves faster than SEO but slower than the pitch decks claim. This is the honest sequence, with the thing you can verify yourself at each stage — none of it requires taking our word for anything.
Days 1–14
The leak gets measured
Audit, tracking rebuild and a wasted-spend number. On most inherited accounts this stage alone identifies 15–30% of spend going to search terms that could never convert.
Check it yourself: open the search terms report and sort by cost with zero conversions.
Days 15–45
Cost per lead starts moving
Restructured campaigns, real negative lists and correct bid strategies. This is usually where CPL first drops, because the budget stops funding traffic that was never going to buy.
Check it yourself: cost per conversion, same date range, month on month.
Days 46–90
Lead quality overtakes lead volume
Offline conversion data starts feeding the bidding, so the algorithm optimises toward leads your sales team actually closes rather than toward whoever fills a form fastest.
Check it yourself: your own closed-won rate on PPC leads versus the previous quarter.
Day 90 onwards
Scaling becomes a budget decision
Once CPL is stable and attribution is trusted, growth stops being a guessing game. You decide how much volume you want and we tell you what it will cost to buy it.
Check it yourself: our monthly forecast versus what actually happened, tracked openly.
We do not guarantee ROAS, lead volume or a position in the auction, because nobody controls a live auction. What is contractual is the work, the cadence, the reporting and your ownership of the account.
10Clear this up first
Your management fee is not your ad budget
This is the single most common misunderstanding in every PPC enquiry we receive, and most agency package pages do nothing to clear it up. Two separate invoices, two separate recipients, two completely different jobs.
Comparison of the PPC management fee against the ad spend across eight dimensions.
A Lucknow dental clinic on the Scale plan spends ₹1,20,000 a month on Google Ads. Their total monthly outlay is ₹1,20,000 to Google plus ₹29,999 to us plus GST — an effective management rate of 25%, which is high on that spend. At ₹3,00,000 the same fee is 10%, which is where the plan is designed to sit. We say this before you sign, not after.
Want the capability detail?
The capability deep dive — every channel, the AI-surface work, compliance and the reporting model — lives on the PPC services page. This page is only the commercials.
Our management fee does not change by city, because the work does not. What changes dramatically is the CPC you will pay, the budget floor you need and which verticals dominate the local auction.
These are the questions that precede an enquiry. Each one is a different buying stage, and each one needs a different answer — so this page answers all of them rather than pretending everyone arrives ready to sign.
“PPC packages price in India”ComparisonWants a number to benchmark against. Published fees and spend ceilings settle it in one screen.
“Google Ads management fees in India”ResearchTrying to work out whether a quote is fair. The three pricing models section is the answer.
“how much should I spend on Google Ads”PlanningNeeds a budget floor for their vertical before they can get internal approval.
“average CPC in India by industry”ResearchBuilding a business case. The CPC benchmark table gives real bands, not a single fake average.
“is management fee separate from ad spend”ClarificationThe most common pre-sales confusion. Answered with a full comparison and a worked example.
“PPC company in Delhi / Lucknow / Mumbai”LocalWants someone who understands the local auction. City pages cover competition and CPC by market.
“PPC packages for small business”QualificationWorried the minimum is out of reach. The entry tier and the honest spend floor answer it directly.
“how to audit a Google Ads account”DIYMay never buy management, but will buy the audit. Published at ₹22,000 with the full scope listed.
13Questions
PPC pricing questions, answered honestly
Including the ones where the honest answer loses us the sale — what nobody can guarantee, and when a cheaper option is genuinely the right one.
How much do PPC packages cost in India?
PPC management fees in India run roughly ₹15,000 to ₹3,00,000 per month, or 10–20% of ad spend, with most agencies charging around 15%. Our published fees are ₹14,999, ₹29,999, ₹54,999 and ₹94,999 per month, each with a stated ad-spend ceiling, plus a ₹22,000 one-time account audit. All figures exclude 18% GST and exclude the ad spend itself.
Is the management fee separate from the Google Ads budget?
Yes, and this is the most important thing to understand before comparing quotes. The management fee is what you pay us for running the account. The ad spend is what you pay Google, Meta or LinkedIn directly from your own card for impressions and clicks. We never take your media budget into our account, because that is how markups get hidden.
What is the minimum ad spend I need for PPC to work?
Below about ₹15,000 a month you will not generate enough click data to optimise anything, so the account never gets smarter. Realistic floors by vertical: local services ₹20,000, ecommerce ₹50,000, healthcare ₹40,000, education ₹35,000, real estate ₹60,000, SaaS ₹1,00,000, lending ₹1,50,000 and insurance ₹2,00,000. If your budget is below the floor for your industry we will tell you before you sign.
What is the average cost per click in India?
There is no single useful average, because the range across industries is enormous. Realistic 2026 bands: travel ₹10–60, e-commerce ₹15–80, EdTech ₹25–180, healthcare ₹30–250, real estate ₹40–250, SaaS ₹80–400, lending ₹100–600 and insurance ₹500–3,000. Your city, match types and Quality Score move you within that band.
Do you charge a percentage of ad spend?
Only above ₹10,00,000 of monthly spend, and even then as a base fee plus 8%, never as a pure percentage. A pure percentage model rewards an agency for recommending that you spend more, which is a bad incentive to build a relationship on. Below that threshold we charge a flat monthly fee with a published spend ceiling.
Who owns the Google Ads account?
You do, from day one, with owner-level access. We work inside your account, not ours. If you leave, everything stays with you — campaigns, historical data, conversion history and audience lists. Any agency that will not give you owner access to your own ad account is protecting something, and it is not you.
Is there a lock-in contract?
There is a 90-day initial term, then it is monthly rolling with 30 days notice. The 90 days is not a sales tactic — it is the minimum time needed to rebuild tracking, restructure an account and gather enough conversion data to judge whether the work is doing anything. Judging PPC on 30 days is judging noise.
Can you guarantee a cost per lead or a ROAS?
No, and neither can anyone else honestly. PPC runs in a live auction where competitors change bids, budgets and offers daily. We will give you a forecast band based on real benchmarks for your industry and city, report against it openly every month, and tell you when we miss it. Anyone guaranteeing a number is either excluding themselves in the fine print or planning to buy cheap unqualified clicks to hit it.
Which platforms do you manage?
Google Ads including Search, Performance Max, Shopping, Demand Gen and YouTube, plus Meta Ads, LinkedIn Ads, Microsoft Ads, Amazon Ads and sponsored placements inside AI search surfaces. The Launch tier covers one platform, Scale two, Performance four and Enterprise all of them.
Do your PPC packages include landing pages?
Every tier includes a landing page conversion review with a prioritised fix list, and the Performance tier upward includes CRO backed by session recordings. Design and build of new landing pages is quoted separately, because it is a genuinely different piece of work with a different cost. We would rather price it honestly than fold it in and deliver a template.
Can I buy ads inside Google AI Overviews in India?
Not directly. There is no AI Overview placement to purchase. Ads become eligible to appear inside AI Overviews and AI Mode when you run Performance Max, Shopping, broad-match Search or AI Max for Search with conversion tracking Google trusts. It is live in English on mobile and desktop in India. A pure exact-match Search account is structurally ineligible, which is the most common reason a business is absent from that surface.
What is AI Max for Search and should I turn it on?
AI Max is an opt-in layer on existing Search campaigns that adds search-term matching, automatic text customisation and final-URL expansion. It left beta in 2026. Google reports early adopters seeing roughly 14% more conversions at a similar CPA, rising to about 27% for campaigns that leaned heavily on exact and phrase match. We enable it as a controlled test on one campaign, keep brand exclusions in place and read the search-terms report weekly, rather than switching it on account-wide.
Does Google AI Mode make PPC more expensive?
It changes what a click is worth rather than simply raising the price. In AI Mode a question unfolds across several prompts and ad placements currently sit below the fold, so you get fewer, more considered clicks. Cost per click tends to rise while volume falls. Cost per lead only worsens if the landing page and conversion tracking stay tuned for cheap high-volume clicks, which is what we fix first.
Do AI campaign types cost extra in your packages?
No. AI Max, Performance Max, Demand Gen, Consent Mode v2, Enhanced Conversions and first-party data activation are campaign types and account settings, not add-on products. They sit inside the tier you already bought. AI Max, AI Overview eligibility and AI Mode work start at the Scale plan; Performance Max, Demand Gen and offline conversion import at the Performance plan; agent governance, Consent Mode v2 and Enhanced Conversions are set up on every tier including Launch.
Do you let Google auto-apply its AI recommendations?
No. Auto-apply is switched off by default on every account we run. Google's in-product agents, including Ask Advisor, optimise for spend efficiency, which is not the same objective as your cost per qualified lead. We read every recommendation, apply the ones that survive review, and log what we rejected and why in the monthly report.
14Definitions
The eight terms a quote turns on
Two agencies can quote the same number and mean entirely different things by it. These are the definitions this page uses throughout, so you can hold every other proposal to the same wording.
PPC (pay-per-click)
An advertising model where you pay only when someone clicks your ad. In India the term is used interchangeably with Google Ads management, though it also covers Meta, LinkedIn, Microsoft and Amazon advertising.
Management fee
What an agency charges to run the account. It is separate from ad spend and is paid to the agency, not to the ad platform. Ours is a published flat monthly figure with a stated ad-spend ceiling.
Ad spend
The media budget paid directly to Google, Meta or LinkedIn from your own card. It never passes through our account, which is how markups are avoided.
CPC (cost per click)
What one click costs in the auction. Indian CPCs range from about Rs 10 in travel to Rs 3,000 in insurance, so a national average is not a useful planning number.
CPL (cost per lead)
Total ad spend divided by qualified leads. The number that actually decides whether an account is working, and the one we report against.
ROAS
Revenue divided by ad spend. Meaningful for e-commerce with clean revenue tracking; misleading for lead generation, where cost per qualified lead is the honest measure.
Ad-spend ceiling
The maximum monthly media budget a fixed management fee is designed to carry. Publishing it is what stops a flat fee from becoming a bait price.
Quality Score
Google's 1-10 rating of keyword, ad and landing-page relevance. A higher score lowers the price you pay for the same position, which is why landing-page work is management work.
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