Tier 1 · Most expensive auction in India
The most contested auction in the country, and the market where wasted spend costs the most
Delhi NCR has the highest advertiser density in India, and the auction reflects it. The same keyword that costs ₹45 in Lucknow routinely clears at ₹70 here, and in lending, education and real estate the gap is wider still. That changes the maths in one specific way: in an expensive auction, wasted spend is not a rounding error. A 20% leak on a ₹3,00,000 Delhi budget is ₹60,000 a month funding search terms that were never going to convert — which is more than the management fee that would have prevented it.
Delhi auction snapshot
Direct answer
PPC packages in Delhi cover Google Ads, Meta and LinkedIn campaign management for the Delhi NCR auction, where CPCs run 25–45% above the national band because of agency and advertiser density. Management fees locally run ₹20,000 to ₹1,50,000 per month, separate from ad spend, which is paid directly to the platform.
Every agency claims local expertise. These are the four things about Delhi NCR that genuinely change how we build, budget and run a paid media account.
In a ₹70 CPC auction, a broad match term pulling irrelevant traffic burns budget four times faster than it does in a tier-2 market. Most Delhi accounts we audit have fewer than fifty negatives at account level. We usually add several hundred in the first fortnight, and that alone moves cost per lead before a single bid changes.
Delhi NCR is not one market. South Delhi, Gurugram, Noida, Faridabad and Ghaziabad have materially different conversion rates and lead values for the same business. Running NCR as a single location target means overpaying for the areas that never convert in order to reach the ones that do.
Most Delhi accounts have been handled by three or four agencies. The result is layered campaign structures, orphaned conversion actions and two or three tracking implementations counting the same lead. Before optimisation, the account needs archaeology — which is why our first fortnight is measurement, not bidding.
Delhi lead volume is easy to buy and mostly worthless without qualification. The accounts that win here feed closed-won data back into the bidding so the platform optimises toward buyers rather than toward form-fillers. That requires CRM integration, which is why it starts at our Scale tier rather than at entry.
Realistic Delhi cost-per-click bands by vertical. These are the numbers to budget against — not a national average that flattens the difference between a ₹20 click and a ₹600 one.
Pre-launch and Gurugram luxury inventory push past ₹400. Lead qualification inside the form is the only thing that keeps cost per site visit sane.
Admission season doubles the auction. Budget seasonality has to be planned in March, not reacted to in June.
Cosmetic, dental and fertility are the expensive end. Policy restrictions on health targeting shape what can be run at all.
Delhi's consulting and enterprise density makes LinkedIn genuinely competitive with Search here, unlike most Indian markets.
Peak-hour auctions in personal loans hit the top of the band. Compliance review is mandatory before anything goes live.
The cheapest major vertical in the NCR auction, but feed quality decides everything once Performance Max is running.
Often you should not — if your spend is under ₹75,000 a month, our ₹14,999 tier is the honest fit and it is cheaper than most Delhi quotes. The ₹29,999 tier exists for accounts spending ₹75,000 to ₹3,00,000, where the work is genuinely different: offline conversion import, audience architecture, competitor auction monitoring and a fortnightly cadence. The question worth asking any Delhi agency is not the fee, it is the spend ceiling. A ₹20,000 fee with no stated ceiling means the scope runs out silently at whatever budget the agency decides, and you find out through declining performance rather than through a conversation.
We do not price by city. These are the same four management fees we quote everywhere in India — worth knowing in a market where local quotes run ₹20,000 – ₹1,50,000 for broadly the same scope. All figures exclude 18% GST and exclude your ad spend.
Get one channel working properly
₹14,999per month
Approx. USD 180 / month
Local businesses, clinics, studios and first-time advertisers spending up to ₹75,000 a month on a single platform.
Two channels, one cost-per-lead target
₹29,999per month
Approx. USD 360 / month
Growing D2C, education, healthcare and B2B service brands spending ₹75,000 to ₹3,00,000 a month across two platforms.
Multi-channel, measured to revenue
₹54,999per month
Approx. USD 660 / month
Multi-channel advertisers and ecommerce brands spending ₹3,00,000 to ₹10,00,000 a month who need attribution they can trust.
Base plus percentage, blended rate published
₹94,999per month + 8% above ₹10L
Approx. USD 1,140 / month + 8%
Multi-location, multi-country and high-spend accounts above ₹10,00,000 a month that need governance as much as optimisation.
₹22,000one-time
A standalone forensic review of an existing account, whoever runs it. You get the full document and the recording whether or not you go on to work with us — including the parts that say your current agency is doing fine.
Every fee above is the management cost only. Your ad spend goes directly to Google, Meta or LinkedIn on your own card, and the account stays in your name. See the full fee versus ad spend breakdown on the main packages page.
The same six phases run on every Delhi account. Measurement comes first, because optimising bids against broken conversion data is how an account quietly wastes a year.
We start in your existing account, or in the auction data if there is no account yet. You get a wasted-spend figure, a realistic CPC and CPL band for your vertical, and a forecast you can hold us to.
Optimising against broken conversion data is how most accounts quietly burn a year. Tracking is verified end to end — every event, every value, every duplicate — before a single campaign changes.
Campaigns restructured around intent and margin rather than around whatever the previous agency inherited. Negative lists, match types, budgets and bid strategies all set deliberately.
Three headlines per ad group, one landing page hypothesis at a time, and a testing calendar that runs long enough to reach significance instead of being called after four days.
Weekly search-term and placement reviews, budget pacing against the monthly target, and bid adjustments driven by the quality of the leads your sales team actually closes.
Reports lead with cost per lead, cost per sale and blended CAC. Impressions and click-through rate appear further down, where they belong, as diagnostics rather than achievements.
The questions Delhi businesses actually ask, answered without the agency hedging.
Delhi agencies typically quote ₹20,000 to ₹1,50,000 per month for Google Ads management, separate from ad spend. Our published fees are the same nationally — ₹14,999, ₹29,999, ₹54,999 and ₹94,999 — because the management work does not cost more in Delhi. What is higher in Delhi is the CPC, which affects your ad budget, not our fee.
Advertiser density. Delhi NCR has the highest concentration of active Google Ads accounts in the country, so more bidders compete for the same impressions. Expect 25–45% above the national band on the same keyword, with real estate, lending and education showing the widest gap.
For a single-location Delhi business targeting a tight radius, ₹40,000 a month is a workable floor. For real estate, lending or education competing across NCR, ₹1,00,000 is closer to the real entry point. Below those figures you will gather too little conversion data for the bidding to improve.
Yes — and we treat them as separate markets rather than as one NCR blob. Gurugram, Noida, Faridabad and Ghaziabad get their own location bid adjustments, and often their own ad copy, because conversion rate and lead value differ measurably between them.
Yes, and this is the most important thing to understand before comparing quotes. The management fee is what you pay us for running the account. The ad spend is what you pay Google, Meta or LinkedIn directly from your own card for impressions and clicks. We never take your media budget into our account, because that is how markups get hidden.
You do, from day one, with owner-level access. We work inside your account, not ours. If you leave, everything stays with you — campaigns, historical data, conversion history and audience lists. Any agency that will not give you owner access to your own ad account is protecting something, and it is not you.
Send read access to your ad account, or just your website if you have not started. Within one business day you get where the spend is leaking, a realistic CPC and cost-per-lead band for Delhi NCR, and which plan fits — before any commercial conversation.