Atlas Habit
Plan better. Keep moving.
Know your next move.
Progress you can see.
Build a calmer week.
Creative hypothesisClarity → install
Apple App Store · Google Play · Web discovery
App storeoptimization
Earn discovery. Win the product-page decision. Attract users who activate and stay. RAASIS Technology combines platform-specific metadata, creative conversion, localization, experimentation, app quality insight and web App SEO into one measurable growth system.
ASO, in one sentence: improve how the right people find, understand and choose your app—then learn whether those installs become valuable users.
GET
Atlas Habit
Productivity · Planning
Plan in minutes.
Stay consistent.
Review your wins.
Listing statusLocalized + test-ready
DiscoverabilitySearch, browse and web intent
RelevanceMetadata matched to real value
ConversionIcon, screenshots, video and proof
QualityTrust, stability and retention signals
LearningExperiments and downstream outcomes
Stage 01Discover
Stage 02View
Stage 03Install
Stage 04Activate
Stage 05Retain
The ASO operating system
Not more installs. Better growth.
A high-converting store page cannot rescue a weak product forever. A great app cannot grow if the right audience never understands it. ASO connects market language, product truth, creative clarity and user quality.
Find demand your app can genuinely serve
Map audience problems, search language, competitors, category expectations, seasonality and markets to product capabilities—not vanity volume.
Build platform-specific relevance
Apple and Google Play use different metadata fields, creative surfaces and growth tools. We plan one positioning system with store-specific execution.
Turn the first impression into a clear promise
The title, icon, first screenshots and short messaging should explain who the app is for, what it helps them do and why they should trust it.
Localize the decision—not only the words
Adapt search terms, value propositions, visuals, social context and expectations for each priority market and supported experience.
Test one meaningful hypothesis at a time
Use store-native experimentation where eligible, sufficient data and pre-defined decision rules rather than changing assets whenever metrics fluctuate.
Optimize for activated, retained users
Connect acquisition to onboarding, stability, ratings, subscriptions and retention so conversion gains do not hide lower user quality.
Apple vs Google Play metadata
One app. Two discovery systems.
Field limits and surfaces change. These values reflect current official documentation and are checked again before delivery because store policies evolve.
Apple App Store
Google Play
Policy principle: metadata and creative assets must accurately represent current app functionality. Google Play prohibits misleading ranking claims, price promotions and repetitive keyword stuffing in listings. Apple also prohibits other apps’ or companies’ names in the keyword field.
Complete ASO and App SEO scope
Research, relevance, creative and product truth.
Use a focused workstream or combine them into one launch and growth program. Every recommendation includes a platform, owner, rationale and success signal.
01 / BaselineAudit
ASO visibility & conversion audit
Listing, metadata, category, keyword footprint, creatives, localization, ratings, experiments, quality signals and acquisition funnel reviewed together.
02 / DemandResearch
Market, competitor & keyword research
Search language, category patterns, competitor positioning, audience problems, seasonality and realistic opportunity mapped by platform and country.
03 / RelevanceMetadata
Store metadata optimization
App name or title, subtitle, keyword field, short and full descriptions, promotional text, categories, tags and update copy—within policy.
04 / DecisionCreative
Icon, screenshot & preview strategy
First-impression hierarchy, screenshot narrative, localized copy, feature graphic, video storyboard and production specifications.
05 / MarketsLocalization
Localization & market expansion
Market prioritization, native search-language research, localized positioning, creative adaptation and rollout governance.
06 / ProofExperiment
Product-page experimentation
Apple Product Page Optimization and Google Play Store Listing Experiment hypotheses, treatments, traffic planning and decision frameworks.
07 / SegmentsPersonalize
Custom product & store listings
Campaign, audience, territory, search-keyword or lifecycle-aligned listing strategy using eligible Apple and Google Play capabilities.
08 / TrustQuality
Ratings, reviews & app quality insight
Ethical prompt strategy, review-theme analysis, response guidance, stability signals and product feedback loops.
09 / WebApp SEO
App website & Google Search visibility
Crawlable app landing pages, helpful support content, internal links, eligible app schema, brand/entity consistency and deep-link planning.
10 / LearningMeasure
Analytics & growth reporting
Visibility, acquisition, conversion, experiment confidence, activation, retention and revenue quality translated into next actions.
RAASIS ASO process
From product truth to repeatable learning.
A six-stage operating rhythm keeps brand, product, creative, data and store compliance aligned.
Baseline
Audit listings, traffic, conversion, retention, reviews, competitors, markets and technical context.
Position
Define priority audiences, jobs, differentiators, proof, objections and the install promise.
Map demand
Research store language, topic clusters, category patterns, territories and opportunity.
Build listing
Create policy-safe metadata, creative narrative, localization and implementation files.
Test
Launch controlled experiments or measured rollouts with explicit hypotheses and thresholds.
Learn & scale
Connect store performance to user quality, document findings and prioritize the next iteration.
What we need from your team
Start the baselineStore URLs, product access, current positioning, priority markets, brand assets, release roadmap and read-only analytics where available. We coordinate with product, design, engineering, legal and localization owners before making claims or publishing changes.
What your team receives
An ASO system ready for the next release.
Not a spreadsheet of keywords without context. Every deliverable connects product value, store constraints, creative decisions, implementation and measurement.
Research & strategy
Decide- Platform and market baseline audit
- Competitor positioning and creative review
- Keyword, intent and opportunity clusters
- Audience-to-value proposition framework
- Prioritized ASO roadmap by effort and impact
Metadata & localization
Find- Apple and Google Play metadata sets
- Field-limit and policy validation
- Keyword allocation and duplication checks
- Market-specific localization briefs
- Version notes and update recommendations
Creative & experimentation
Choose- Icon and first-impression hypotheses
- Screenshot narrative and copy deck
- Feature graphic or app preview storyboard
- Production-ready asset specifications
- Experiment plan and decision criteria
Measurement & operations
Learn- Store acquisition and conversion dashboard
- Activation and retention quality connection
- Ratings and review-theme tracking
- Experiment and change log
- Monthly findings and next-test backlog
App Store Optimization packages
Choose the maturity level, not a vague bundle.
Transparent starting scopes with defined outputs and realistic timelines. Final pricing reflects apps, stores, countries, languages, creatives, experiments and implementation ownership.
Audit / one app
ASO Foundation Sprint
Typical 2–3 weeksFixed-scope engagement · custom quote
- Apple and/or Google Play audit
- One priority market
- Keyword and competitor research
- Metadata recommendations
- Creative narrative review
- 90-day roadmap and handoff
Most selected / launch or growth
Store Growth Program
Initial 8–12 weeksMilestone engagement · custom quote
- Everything in Foundation
- Apple and Google Play metadata
- Screenshot and creative strategy
- Priority localization
- Experiment or measured rollout plan
- Ratings and review insight
- Implementation and reporting reviews
Multi-market / portfolio scale
ASO Growth Engine
Ongoing roadmapMonthly program · custom quote
- Multi-app or multi-market governance
- Continuous research and metadata
- Creative experimentation cadence
- Custom listing strategy
- Localization expansion
- App SEO and product-quality loop
- Monthly strategy and reporting
Compare ASO service scope
| Scope item | Foundation Sprint | Store Growth | Growth Engine |
|---|---|---|---|
| Listing and conversion audit | Included | Included | Ongoing |
| Competitor and keyword research | One market | Priority markets | Continuous |
| Apple metadata | Recommendations | Full set | Release cadence |
| Google Play metadata | Recommendations | Full set | Release cadence |
| Screenshot strategy | Audit + concept | Full narrative | Continuous variants |
| Creative production | Optional | Scoped separately | Scoped cadence |
| Localization | Optional | Priority market | Expansion roadmap |
| Store experiments | Plan | One test cycle | Testing cadence |
| Custom product/store pages | Optional | Strategy | Portfolio governance |
| Ratings and review analysis | Baseline | Included | Continuous |
| App website SEO | Optional | Audit | Roadmap |
| Reporting | Final roadmap | Milestone dashboard | Monthly dashboard |
| Strategy review | Handoff session | Implementation reviews | Monthly strategy |
Scope note: developer account fees, paid acquisition, third-party tools, translation vendors, illustration, motion production, product development and incentive programs are not silently bundled. They are identified separately when needed. App-store review and publication timing remain controlled by the respective platforms.
Creative experimentation lab
Test the reason to install—not random colors.
Each treatment represents a meaningful hypothesis about audience, value, proof or product use. We define the primary variable before production and protect the experiment from unrelated changes.
Plan your week faster.
See progress every day.
Build a calmer routine.
Illustrative experiment interface—not a performance claim.
Write the hypothesis
Define the audience, decision barrier, treatment and expected behavior before seeing the result.
Choose one primary variable
Icon, first screenshot, narrative or preview—not every element simultaneously unless testing a coherent concept.
Protect validity
Account for release events, paid traffic, seasonality, territories, placements and data sufficiency.
Read confidence, not noise
Apple provides confidence labels using its product-page testing analysis; Google Play provides experiment results in Play Console.
Connect to user quality
A higher store conversion rate is useful only if activation, retention and commercial quality stay healthy.
Document the learning
Keep a durable record of variants, audiences, conditions, results and the decision made.
Localization that earns relevance
Translate the market decision, not just the listing.
A market is ready when the product, support, policy, creative and measurement can serve it—not merely when metadata can be translated.
Local search language
Research native vocabulary, problems, category terms and competitor patterns rather than translating an English keyword list.
Market-specific positioning
Adapt benefits, proof, use cases and objections to the way the audience evaluates similar apps.
Localized visual story
Use translated screenshot copy, relevant formats, realistic product states and culturally appropriate context.
Supported experience
Align in-app language, customer support, privacy, pricing, onboarding and analytics before scaling discovery.
Quality and retention loop
The listing makes a promise. The product must keep it.
Store performance, reviews and product analytics are one learning system. Better acquisition creates more useful evidence; better product quality makes the next acquisition easier.
- Review themes reveal expectation and onboarding gaps
- Crash and startup performance shape user trust
- Activation validates the listing promise
- Retention exposes audience and product fit
- Release quality protects experiment interpretation
PRODUCT
TRUTHSTORE
LISTINGINSTALL +
ACTIVATERETENTION +
VALUEREVIEWS +
INSIGHT
TRUTHSTORE
LISTINGINSTALL +
ACTIVATERETENTION +
VALUEREVIEWS +
INSIGHT
App SEO beyond the stores
Give your app a useful, crawlable web presence.
App-store optimization and web SEO support one brand but use separate ranking systems. We coordinate the content and entity without promising that one automatically controls the other.
App landing pages
Clear product purpose, features, platforms, privacy, pricing, support and download actions expressed in visible text—not only screenshots.
People-first content guidance ↗Eligible app structured data
Google supports SoftwareApplication markup when required visible app, offer and rating or review information is present. It belongs on the actual app page, not this service page.
Software app schema guidance ↗AI search foundations
Google says AI Overviews and AI Mode use standard SEO foundations: crawlability, helpful text, internal links, page experience and accurate structured data.
Google AI features guidance ↗Support and knowledge content
Indexable onboarding, comparison, compatibility, privacy and troubleshooting content can answer high-intent questions before and after install.
Universal and app links
Plan verified deep-link journeys from owned campaigns and web content into useful in-app destinations, with graceful web fallback.
Entity consistency
Keep app name, developer, platforms, category, pricing model, support, brand and official store URLs consistent across owned and trusted sources.
!
About #1 ranking and featuring promises
No agency controls App Store or Google Play rankings, editorial features, recommendations, Google Search positions or AI citations. Google Play also prohibits store-performance claims such as “#1” in listing text and imagery. RAASIS improves controllable inputs, measures outcomes and documents uncertainty.
ASO measurement framework
Track discovery. Diagnose conversion. Validate user quality.
Store conversion changes when traffic mix changes. We segment by platform, source, territory, page and treatment where the stores provide that data.
Discovery footprint
Search and browse exposure, query groups where available, category context and territory-level reach.
Product-page conversion
Impressions, views, first-time downloads or acquisitions, conversion rate and treatment confidence.
Activation & retention
Onboarding completion, key action, day-based retention, subscription or purchase quality and churn.
Ratings, reviews & stability
Rating movement, review themes, response operations, crashes, startup and release-quality context.
The metric hierarchy:
Qualified retained users matter more than an isolated keyword position. An ASO change is considered healthy when the store signal improves without hiding weaker activation, retention, revenue quality or product trust.
Apps and growth models we support
Different categories. One standard of evidence.
Productivity & business apps
Use cases, workflow value, integration expectations, trials, subscriptions and role-specific positioning.
Health, wellness & fitness
Trust, safety, evidence, privacy, habit value and policy-aware claims without medical exaggeration.
Shopping & marketplaces
Selection, trust, convenience, seller or buyer value, offers within policy and retained purchase behavior.
Fintech & finance apps
Security, eligibility, feature clarity, fee transparency, onboarding and high-trust conversion.
Education & language apps
Audience level, learning method, content depth, outcomes, trial experience and subscription value.
Travel & local discovery
Destinations, planning jobs, live utility, geographic localization and seasonal creative.
Entertainment & creator apps
Content identity, audience fit, fresh releases, fandom, previews and personalized discovery.
Mobile games
Genre truth, gameplay clarity, creative concept testing, events, localization and retained player quality.
ASO and App SEO FAQs
Know what you are buying.
Clear answers about platforms, fields, pricing, timing, creative work, localization, measurement and realistic outcomes.
Ask an app-growth questionStart with the store decision
Make the right install easier to choose.
Share the app, markets and growth stage. We will recommend the smallest sensible first scope—from an audit to a multi-market ASO operating model.
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Basti: Gandhi Nagar, Basti, Uttar Pradesh 272001
Serving India and worldwide app teams.
Request an ASO scope review