STR · Foundation
Social Media Strategy & Audit
A commercial diagnosis of your current social presence—what each platform is actually for, which audiences are reachable, what competitors have already claimed, and where the next unit of effort should go.
A prioritised channel strategy with defined audiences, content pillars, posting cadence, budget allocation and a measurement framework tied to business outcomes.
SOCIAL CAPABILITY01/10
STR
Foundation
PRIMARY OUTCOME
A prioritised channel strategy with defined audiences, content pillars, posting cadence, budget allocation and a measurement framework tied to business outcomes.
01capability in the RAASIS social stack
5production deliverables
5decision-level measures
3operating guardrails
Direct answer
What is strategy & audit?
Social Media Strategy & Audit is one capability inside a complete social media growth system. It is built around a single practical buyer question: We post regularly but nothing happens—so what should we actually be doing on social?
Expected business change
A prioritised channel strategy with defined audiences, content pillars, posting cadence, budget allocation and a measurement framework tied to business outcomes.
Package availability
Which plan includes this?
Prices are monthly management fees, exclude advertising spend paid directly to the platforms, and are subject to 18% GST.
Strategic question
Design around the decision—not the post.
The strongest social programs solve one customer or commercial problem completely before adding another platform to the mix.
“We post regularly but nothing happens—so what should we actually be doing on social?”
A commercial diagnosis of your current social presence—what each platform is actually for, which audiences are reachable, what competitors have already claimed, and where the next unit of effort should go. A prioritised channel strategy with defined audiences, content pillars, posting cadence, budget allocation and a measurement framework tied to business outcomes.
Production deliverables
Five tangible outputs.
Profile, content and engagement audit across channels
Audience, competitor and category benchmark analysis
Channel roles, content pillars and messaging framework
Posting cadence, format mix and budget allocation plan
Measurement framework and 90-day priority roadmap
Delivery workflow
Built to survive a real content calendar.
Every stage names an owner, an approval point, an evidence requirement and what happens when something underperforms.
01Interview marketing, sales and service owners→
02Audit historical performance and audience data→
03Benchmark competitors and category conventions→
04Define channel roles, pillars and success measures→
05Sequence a realistic 90-day execution plan→
Key Advantages
Measured where the business feels it.
A useful social dashboard pairs early creative signals with the commercial outcomes leadership is actually accountable for.
PRIMARY OUTCOME
A prioritised channel strategy with defined audiences, content pillars, posting cadence, budget allocation and a measurement framework tied to business outcomes.
CORE MEASURES
Evidence over engagement.
- Qualified reach in the target audience
- Engagement rate by content pillar
- Profile-to-website click-through
- Lead or enquiry volume from social
- Cost per qualified conversation
KEY ADVANTAGE
One connected growth system.
- Transparent, published pricing
- Your ad accounts stay yours
- Deliverables you can count
- Outcomes over follower theatre
Operating guardrails
Scale without losing the audience.
01
Follower count is reported as a diagnostic signal, never as the objective of the engagement.
02
Channel recommendations follow where your audience actually is, not where the trend cycle is loudest.
03
The plan is scoped to the content capacity your team can realistically sustain.
RAASIS provides strategy, production and campaign management. Platform policy decisions rest with Meta, Google and LinkedIn, and advertising claims in regulated categories should be confirmed with your qualified adviser.
Search-intent coverage
Answer the terms behind the brief.
social media marketing strategy Indiasocial media audit servicessocial media marketing plan for business
These phrases define the initial topic set. Final page, campaign and creative language is validated against the questions real customers ask, competing results and first-party performance data.
Connected capabilities
The system continues.
AIC · Content
AI Content Production
A production system where AI accelerates ideation, variant generation, resizing and first drafts—while a human strategist owns the brief, the brand voice, the factual accuracy and the final approval.
Explore capability →REL · ContentReels & Short-Form Video
Vertical video built for the first two seconds—hook, pacing, captions, sound-off legibility and a payoff that earns the watch time platforms reward with distribution.
Explore capability →ADS · GrowthPerformance Social Ads
Paid campaigns on Meta, Google, LinkedIn and emerging placements—structured around clean tracking, disciplined creative testing and a cost-per-outcome target agreed before launch.
Explore capability →Strategy & Audit FAQs
Clear scope. Clear evidence.
What is social media strategy & audit?
Social Media Strategy & Audit is a specialist social media capability built around one practical buyer question: We post regularly but nothing happens—so what should we actually be doing on social? The work connects strategy, production, distribution, community operations and measurement into a single accountable scope.
What does a strategy & audit engagement include?
A typical scope can include Profile, content and engagement audit across channels, Audience, competitor and category benchmark analysis, Channel roles, content pillars and messaging framework, Posting cadence, format mix and budget allocation plan, Measurement framework and 90-day priority roadmap. The exact sequence depends on your current profiles, content assets, tracking setup, team capacity and which commercial outcome is chosen for the first phase.
Which RAASIS package includes strategy & audit?
Starter (₹14,999/month): Included. Growth (₹26,999/month): Included. Scale (₹44,999/month): Included. All prices are monthly management fees, exclude advertising spend paid directly to the platforms, and are subject to 18% GST. Capabilities marked as an add-on can be attached to any tier without changing plans.
How is strategy & audit performance measured?
The core measurement set includes Qualified reach in the target audience, Engagement rate by content pillar, Profile-to-website click-through, Lead or enquiry volume from social, Cost per qualified conversation. Operational signals such as reach and impressions are reported separately from qualified enquiries, conversions and revenue, so activity is never presented as a commercial result.
What guardrails apply to strategy & audit?
Follower count is reported as a diagnostic signal, never as the objective of the engagement. Channel recommendations follow where your audience actually is, not where the trend cycle is loudest. The plan is scoped to the content capacity your team can realistically sustain.
Can RAASIS guarantee followers, virality or a specific lead volume?
No. Follower growth, virality, ranking positions and AI citations are decided by platform algorithms, competitors and audiences—not by any agency. RAASIS commits to a disciplined system, honest measurement and a documented improvement backlog, and reports what the evidence actually supports.
Add this capability
Make strategy & audit work.
Bring your current profiles, what you sell, who you sell to, your monthly budget and the result you actually need. We’ll confirm which tier fits and what the first 90 days should prioritise.
Start with business context
No account passwords or customer personal data in a first enquiry.